Sophie Pessotto
Smart Path Digital · Digital Marketing Specialist 360
🇫🇷 France / 🇺🇸 USA
I build high-performing websites and digital strategies that deliver measurable results.
Digital as a Growth Lever
I'm a digital marketing specialist and freelance consultant, helping brands build, grow, and optimize their digital presence. I design and execute 360° marketing strategies that combine creativity, performance, and data-driven insights. With a background in business management, digital marketing and e-commerce, holding a Master's degree from the Strasbourg School of Management, I work with companies in France 🇫🇷 and the United States 🇺🇸.
Attract qualified traffic
- Digital advertising (Meta, Google, TikTok...)
- Audience optimization & creative testing
- Data tracking & performance measurement
Turn visitors into customers
- Website & app development (CMS and custom code)
- UX & conversion-oriented user journeys
- Tracking & performance analytics
Areas of Expertise
Cross-functional skills at the service of your digital growth.
Strategy & Brand Design
Creating impactful visual identities and strategies to boost your visibility.
Social Media Management
Optimizing social media to engage and strengthen your presence.
Analytics
Performance analysis and custom reporting to optimize your strategy.
SEO
Search engine optimization for better ranking and visibility.
Digital Advertising
Targeted SEA/SMA campaigns to maximize your visibility.
Content Creation
Photography, video and visuals to strengthen your brand image.
Website Development
Optimized WordPress/Shopify sites for a smooth and performant experience.
Email Marketing
High-performing email campaigns to retain and convert your audience.
Professional Experience
A journey dedicated to digital excellence and strategic brand support.
Sophie Pessotto - MB2 - Paradigm
Freelance & Consultant
2024-Present
Freelance & Consultant
Digital marketing and web development
@sophiepess
Instagram / Passion motorcycle account
2021-Present
Content Creator
Motorcycle content creator on Instagram & motorsports photographer
MacWay
High-tech and Apple expert since 1990
2023-2024
360 Marketing Manager
Email marketing, automation, social media advertising, SEO, UX design, analytics
CroisiEurope
European Leader in river cruises
2022-2023
Content Manager
Community management, graphic design, photography, video editing
Würth MODYF
Professional workwear
2021-2022
360 Marketing Manager
Social media strategies, influence marketing, SEO
They trusted me
Companies from all horizons who entrusted me with their digital strategy and visibility.
